Frazer Parfum
PHYSIOLOGICAL IMPORTANCE
Chemical signals are indispensable for the survival of many organisms which use
chemoreceptors to find their way, to hunt for and inspect food, to detect enemies
and harmful objects, and to find members of the opposite sex (pheromones). These
functions are no longer vitally important for humans. The importance of fragrance substances in humans has evolved to become quantitatively and qualitatively different from that in other mammals; this is because humans depend to a greater extent on acoustic and optical signals for orientation.
However humans have retained the ability to detect odors and human behaviour can undoubtedly be affected by fragrances and aromas. Sensory information obtained from the interaction of fragrance molecules with olfactory receptors is processed in defined cerebral areas resulting in perception. The use of fragrances in perfumery is primarily directed toward invoking pleasurable sensations by shifting the organism's emotional level.
However humans have retained the ability to detect odors and human behaviour can undoubtedly be affected by fragrances and aromas. Sensory information obtained from the interaction of fragrance molecules with olfactory receptors is processed in defined cerebral areas resulting in perception. The use of fragrances in perfumery is primarily directed toward invoking pleasurable sensations by shifting the organism's emotional level.