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Can perfume attract ...

Fragrance manufacturers claim their products can lure the opposite sex. The secret behind allure, is little more subtlety writes Tammy Violet Frazer.

the secret ingredien...

Tammy Violet Frazer explains how ordinary handmade products achieve luxury status.

Eau de masculine has...

Perfumer Tammy Violet Frazer looks at how fragrances for men have changed over the years; from light, fresh citrus notes to sweet and smoky notes.

I’ve grown a c...

In the fragrance industry, perfumers are champing at the bit to offer distinct personalised fragrances, writes perfumer Tammy Violet Frazer.

Scent of a car named Maggie

Now is an exciting time for cars and scents, because we can harness smell to tell a story about the beliefs of a brand, writes Tammy Violet Frazer.

An eternal lingering...

A fragrance must change. It must move and live on breathing skin for while, but it must also at some point leave you, writes Tammy Violet Frazer.

‘Natural&#8217...

The time has come for consumers to question what exactly is in the products they habitually replenish, writes Tammy Violet Frazer.

Quest for sweet smel...

In a world where at least one fragrance is purchased every second, there's a lot of strategising that goes into attracting the attention of customers.

Thank heaven for little smells

In the fashion and apparel space, the relatively recent phenomenon of children's fragrances is positioned as an add-on purchase, or a gift.

The right fragrance ...

Fragrances especially natural scents, which are more subtle and nuanced than chemicals – smell different on different skins becaus...

A perfume speaks a t...

"A fragrance is a framed story, and sometimes how that story is told is as important as the juice itself," writes perfumer Tammy Violet Frazer.

A scent endures afte...

“Dissonance”, “counterpoint” “Sillage”... perfumer Tammy Violet Frazer talks us through some perfume lingo.

Smell’s power ...

Tammy Violet Frazer writes about the powerful link between smell and memory.

Garden aromas in your home

Want to make your own perfume? Tammy Violet Frazer advices that you don't, but rather spend time at home with the scents of raw materials.

Put the genius back ...

"The shape, style and colour of a perfume bottle plays a vital part in your attachment to a fragrance," writes Tammy Violet Frazer.

Giving life to the scent

Perfumers should seize the essence of the notes to construct a story that will be pushed through every available marketing and advertising channel.

Raw deals can ruin a perfumer

Formulating a fragrance is made more complicated by the complexity of sourcing raw material for the final scent.

A modern scent for a...

How exactly does one capture - and release - the essence of a luxurious hotel in a fragrance?

More than just skin deep

A perfumer has many details to consider when composing fragrance for skincare products.

Scentless buying

Apt descriptive prose, comparisons and personal truths from perfume aficionados are what drive the purchase of perfume online.

The shape we give to dreams

There are marketing gurus and cosmetic chemists around the world thinking about how to distribute the "nectar of the gods" in a more saleable form.

Perfume as portraiture

More and more people are curious about the art behind perfume and scent.

(A)scent of the indie designer

It is all about dedication to the integrity of the craft, where a designer or celebrity promotes the perfumer's expertise in a "collaboration".

To mark territory

A house scent can make guests feel immediately at ease, but it can be dangerous if not executed properly.

The curious scents of colour

When experiencing a perfume, the effect it has is only between the wearer and the juice itself.

A good taste in fragrances

It is often easier to decipher those gourmand food-like notes in perfumery than, say, the smells of ambergris or indole.

On the track of a wr...

The creation of perfumes is informed by scientific research into smell and memory, but also by art and literature.

Resins are really fr...

We should be investing in local technology, otherwise the only winners are logistics companies that transport our precious natural resources away.

Seduced by sweet, shy roses

An African hand helping to preserve a fragile and dignified business - rose harvesting.

Perfume

Fragrance manufacturers claim their products can lure the opposite sex. The secret behind allure, is little more subtlety writes Tammy Violet Frazer.

Continue Reading
Perfume

Tammy Violet Frazer explains how ordinary handmade products achieve luxury status.

Continue Reading
Perfume

Perfumer Tammy Violet Frazer looks at how fragrances for men have changed over the years; from light, fresh citrus notes to sweet and smoky notes.

Continue Reading
Perfume

In the fragrance industry, perfumers are champing at the bit to offer distinct personalised fragrances, writes perfumer Tammy Violet Frazer.

Continue Reading
Perfume

Now is an exciting time for cars and scents, because we can harness smell to tell a story about the beliefs of a brand, writes Tammy Violet Frazer.

Continue Reading
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